4 Steps to Start Monetizing Your Company's Data

Today, companies everywhere are generating unprecedented amounts of data. While data has always grown naturally as a byproduct of economic and business activity, these days, as more and more of our personal and work lives take place online, humans are creating an abundance of data daily. In fact, 90% of all the world's internet data has been created since 2016. For more than a decade, only the so-called FAANG companies (Facebook, Apple, Amazon, Netflix, and Google) were in the position to take advantage of collecting vast amounts of data at scale. For these companies, data is the prime product and inherent to their value proposition, so they invested early in AI teams, servers, network infrastructure, and more.