Charting New Beginnings: It All Starts With Purpose! Embedding Sustainability by Design with Geotab

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Welcome! to Issue One of the Tomorrow's Tech Today newsletter accompanying the podcast series with the full discussion related to this piece available here. The world is looking for organizations who stand for something. Indeed recent research by the Edelman Trust Barometer 2021 shows people now typically trust your business more than their country's government, news media, and even NGOs. So as we reflect on our aspirations and indeed resolutions for 2022 and the'moments which matter' to take forward from last year, the rise in prominence of Sustainability as a core component of business model evolution, alongside – the Diversity, Equality, Inclusion and Belonging (DEIB) – continuum is personally very much front of mind. Especially building on attending events such as COP26, the Social Innovation Forum, Re:Invent and now CES2022 where this has been center stage.

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