Bye Bye Bidding: Making Machine Learning Work for CPA Targets

In June, our team went out to Seattle for SMX Advanced 2018. While we were there we heard experts talking about how Google's machine learning isn't truly a hands-free solution and that campaign managers have to adjust and update CPA and ROAS targets anyways. "We're a ways off from fully relying on Google for automated SEM. Even with fully automated bidding they tell you to change your CPA targets and ROAS bidding, so it's not fully hands off or automated." After hearing that comment, our team got thinking about Acquisio's machine learning technology (known as Acquisio Turing) and how it addresses what Google's machine learning lacks.