Making sense of the GDPR & Artificial Intelligence paradox

The General Data Protection Regulation (GDPR) came into force in May 2018, to unify and regulate how data is processed, used, stored and exchanged for citizens and residents within the European Union (EU). While this law has been in effect for some time now, it still raises multiple questions for businesses around the world. This is especially true for both those who provide and those who leverage Artificial Intelligence (AI) while conducting business in the EU. AI is dependent upon a healthy flow of data in order to drive business growth and generate valuable business insights. Article 22 of the GDPR concerns automated profiling and decision making and outlines the ramifications for the incorrect use of data in these circumstances.