Enterprise AI vs Consumer AI: understanding how the two differ

AI is no longer just hype. It has moved beyond the research labs of tech majors Facebook, Microsoft, Google and its ilk to consumer product companies that are seeing significant results in consumer engagement, sales, profitability and productivity. Consumer AI manifests in two ways – a) understanding customer behavior/improving customer experience (CX); b) harnessing data to improve product. According to a SAP whitepaper, early adopters of consumer AI saw big gains. Case in point, eBay, a SAP customer teamed up to analyze over 500 metrics and sift through 50 petabytes of data to separate market signals from noise.