The Four Benefits of Data Mining: Google's Side of the Data Story

Whenever you use a free application, website, or service, the companies behind it gain large amounts of information about you and then package you with other users with similar ages and interests to be sold to advertisers. This process is called data mining, is how Google generated a staggering $134.81 billion in advertising in 2019 alone. With advertising accounting for over 70% of Google's revenue, it has no other option than to try to convince us that we should not only tolerate its data collection and mining but accept it, because of its many advantages. Your phone is your personal assistant, and the more information about you it gets fed, the more things it can do for you. Would you care that your data is being collected if Google could use it to make things easier for you?