AI-Driven Fitness: Making Gyms Obsolete?

Surprisingly, fitness just might be easier to achieve during a global pandemic. Almost half are using fitness apps for the first time, and 56% of people actually don't plan to buy back into their gym memberships after the current health crisis. And a staggering 80% of men are exercising more now without access to their gyms than before Covid-19, according to data from Freeletics, an AI-based fitness app with 47 million users in over 160 countries. If accurate, it indicates we're getting more fit without the gym than with it. AI is a big part of that, and so is human psychology, Freeletics CEO Daniel Sobhani told me in a recent episode of the TechFirst podcast.