Samsung's Rumored Next Bet Faces An Amazon-Sized Challenge

Samsung's technological reach is formidable, shipping more phones than any other manufacturer. The company boasts nearly 23% of the global smartphone market, and its Gear VR headset, available since late 2015, is already among the most popular virtual reality devices going. But when it comes to voice-activated speakers, a medium that some believe is on the cusp of becoming the next major computing platform, there's reason to question whether Samsung has the wherewithal to keep up. The South Korean technology giant may be developing a new Amazon Echo-like smart speaker powered by its Bixby virtual assistant, reports the Wall Street Journal. But it's arrival would likely come long after category pioneers like Amazon, Google and Apple have either released or announced plans to launch voice-activated gadgets of their own.