How to leverage digital transformation to personalise the employee experience

Amidst the rise in hybrid working and the Great Resignation, employers understand that they must provide a competitive employee experience to attract, and crucially, to retain top talent. This should go hand in hand with digital transformation initiatives. Tangible benefits and salary alone are no longer sufficient to differentiate the employer brand and employee experience. Employers need to create a stronger emotional connection with employees to ensure they are engaged and connected with the organisation. As personalisation becomes ubiquitous, businesses must embrace an array of innovative digital tools to make the employee experience seamless.