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With a simple swipe of the band across sensors located throughout the park, the giant system knows where you are, what you're doing and what you need. The goal of the tech team who developed the MagicBands was to "root out all the friction within the Disney World experience." The goal would be to potentially offer customized guest experiences at those points. The more data Disney collects it can improve operational efficiency such as in the scheduling of 240,00 shifts for 80,000 employees each week, the better it is able to target marketing because the preferences and behaviors of past guests are used to create future packages and offers specific to them and Disney is even dabbling at making robotic versions of Mickey and Minnie and all of its characters that would move around among the guests and interact with them.