3 Brands Using AI to Build Smarter Email Journeys

Email remains one of the most highly valued channels that brands use to engage an audience and drive ROI, but in today's complex retail environment, email often falls short of its goals. Audiences expect fully personalized customer experiences, including when, what, where, and how they receive content from brands. Yesterday's email marketing campaigns only go so far in meeting today's heady customer expectations. As a result, brands have been turning to artificial intelligence to gain insights into their audience, and get reliable content recommendations and behavioral predictions based on powerful data. See how three brands have been using artificial intelligence to craft personalized email journeys for their subscribers and achieve their email marketing goals.