What happens when your AI self starts influencing without you?

Look Up Say More Versus Creator Hub Switch Off Mashable's Best: E-readers, robovacs, laptops, earbuds, smart home and more Trending Now Safety Net In My Bag VidCon with Mashable Back to School Furtastic All Series What happens when your AI self starts influencing without you? Creator Bryce Gruber found an AI doppelgänger promoting a product she'd never used. Here's what to know about TikTok AI Cast. Olivia Tauber is the deputy editor of digital culture, covering creators, media, movies, beauty, and more. Based in New York, her work has appeared in The New York Times, Vanity Fair, The Cut, Teen Vogue, Complex, and Interview Magazine.