Understanding Voter Behavior in Pennsylvania - An Unpredictable Battleground

Online media patterns emerging in Pennsylvania this cycle reinforce the state's reputation as a fierce election battleground; a battleground Trump barely claimed in 2016 with 0.7% of the vote. Statewide and local operatives in Pennsylvania would be wise to pay close attention to the patterns emerging in their target areas. The below map identifies digital media bubbles throughout the state of Pennsylvania. The wave of purple indicates that the majority of Keystone State voters are having election-based conversations that are consistent with an independent narrative. Conservatives nor liberals hold an outright advantage in conservation control.