The biggest trends of SXSW Interactive: AI and Chatbots - Watson

With that mind, I decided to attend the "Building B2B Bots" session hosted by Dharmesh Shah, Founder and CTO HubSpot inbound marketing. The digital marketing whiz and noted startup angel investor led the conversation about bots and how they will affect how we'll do business in the near future. Why is there buzz surrounding chatbots? Decades ago businesses started building websites, now they will start building bots. Shah explained, "What 1997 was to Internet and browsers, 2017 is to bots."