10 Ways AI Can Improve Voice Of The Customer Programs

Customer's expectations are the guard rails that guide how their relationships progress with any business. The pandemic has made the predictable unpredictable, erasing marketing personas of the past and re-writing them in real-time. Old guard rails and expectations are changing fast. Having an accurate outside-in view from the customer's perspective is the value VoC programs deliver, with the best ones providing data to guide strategy. Pure e-commerce orders have grown 110% since January, and e-commerce revenue has increased by 96%.