What to do if your chatbot doesn't know the answer

Many companies have been using chatbots to provide automatic, scalable, and personalized customer care services. You may think building a chatbot to this end is an easy task, just defining a sequence of messages according to the standard conversation flow, right? No, there is a lot more to it than that! In order to deliver a pleasant experience to end-users (or simply users) and to keep them engaged, the Conversational Designers need to put in quite a bit of effort. Usually, they deep-dive into diverse articles and studies to better understand the business.