Erling Haaland Is Everywhere at the World Cup. Most of It Is AI

Erling Haaland Is Everywhere at the World Cup. He's become an internet character perpetuated by fans and AI. Last week, somewhere amid the World Cup frenzy, a now-viral video circulated of Norwegian striker Erling Haaland mid-mouthful in a restaurant, glancing left and flinching at his own reflection. One post on X sharing the video racked up more than 31 million views in mere days. Fact checkers traced the footage to a slapstick skit by the Chinese comedian Jin Long, posted to TikTok in mid-June .