Booking.com's Cautious Approach to AI

Here's what you need to know about the business of travel today. Hotels are increasingly investing in wellness as more travelers are placing an emphasis on their physical and mental well-being coming out of the pandemic. So how can hotels best take advantage of the booming consumer interest in wellness? Senior Hospitality Editor Sean O'Neill turns to one expert for answers in this week's Early-Check In column. Gregory Miller, an analyst at investment firm Truist Securities, said hotels have to tread carefully in wellness. He acknowledged that even luxury hotels have a hard time running spas profitably, noting that poorly executing a product could damage a company's reputation.