Fashion, AI, And Indian Ecommerce - Trifecta Of Next Level Consumer Engagement - Inc42 Media

Fashion, on the whole, has always been about glamour – perfect, unattainable, stuck inside the glossy pages of a magazine. It has also been the canvas for change – (the word fashion and trend do go so well together!), With the advent of tech in almost all aspects of a consumer's life, it is bewildering that the fashion community and haute couture designers have still been largely resistant to innovating with tech. At a fashion tech panel held during Wills India Fashion Week in Mumbai, a group of ecommerce honchos interspersed with tech experts discussed, among other things, the future of tech in fashion and where they see it headed in the next few years. The less far-fetched ideas were using 3D printing machines in factories, workshops and ateliers to create new and unheard of designs to present to the lovers of haute couture, the use of robots to automate manufacturing processes (although the fashionista on the panel disagreed passionately on this point).