The Viral App That Labels You Isn't Quite What You Think

This week, the denizens of Twitter began posting photos of themselves with an odd array of labels. Some, like "face," were confusingly benign, while others appeared to verify harder truths: Your humble writer was declared a cipher, a nobody, "a person of no influence." But many of the labels were more troubling. There were rape suspects and debtors. A person would be labeled not just black, but "negro" and "negroid."