How to Make Your Marketing Automation More Intelligent with Artificial Intelligence

Many organizations are turning to marketing automation to streamline, automate, and measure marketing tasks and workflows. Meanwhile, artificial intelligence (AI) is also making waves in the industry. It's reported that 70% of enterprises expect to implement AI in the next 12 months, according to Forrester. While combining marketing automation with AI seems like a potential way to prepare your business for the future, you may have questions. What are some best practices to implement?