The Impact Of Artificial Intelligence On The Future Of The Digital Agency

Every company is in the process of understanding how artificial intelligence (AI) will affect their industry. It can be intimidating and even discomforting to consider the consequences of using machines to make decisions. But if there's an industry that should be comfortable with this potential shift, it's the marketing industry. Making decisions based on data isn't a new concept. It's long been at the core of any successful marketing strategy or campaign, including at my own agency.