Warner Bros paid YouTube stars for positive game reviews

Rave reviews of games on YouTube might not be all that they seem, according to a new ruling, after developers have been told off for not disclosing that it had paid vloggers to rave about its games. The US Federal Trade Commission announced that it has reached a settlement with Warner Brothers Entertainment after allegations arose that the publisher had failed to adequately disclose that it had paid high profile gaming YouTube personalities to give positive coverage of its title Middle Earth: Shadow of Mordor. The FTC had complained that Warner Bros had hired a third-party marketing company which paid YouTube gaming "influencers" sums ranging from "hundreds to tens of thousands of dollars" to cover the game. The conditions of the payment were that the coverage had to be positive, should not report any bugs or glitches that might have been uncovered, and that at least one Facebook post or Tweet had to be posted to promote the video. The sponsored videos generated over 5.5 million views and according to a press release from the FTC regarding the settlement one of the most high earning YouTube personalities in the world, PewDiePie's sponsored video made up 3.7 million of these views.