The Power of Video for Marketing to Millennial Decision-Makers

In case you missed it, Gen Y surpassed Gen X's share of the workforce a couple of years ago. IDG recently published a report, Marketing Your Technology to Millennials, on communication preferences of 20–30-somethings as IT decision-makers (ITDMs). Here are a few highlights from IDG's findings with respect to videos for marketing to millennials in IT. In general, millennials use fewer sources of information than their colleagues. It's not that they're uninterested or negligent -- they may spend more time doing research, but they're less likely to read your white paper or visit your website.