Time for a New Era of Personalisation within the Travel Industry?

The travel market is currently undergoing a radical transformation. We've seen the growth of online travel agents whetting the appetite for bespoke holidays, with more options than you could ever explore. On the accommodation front, we can choose to stay in a hotel, a hostel, or experience life in someone's else's shoes via apps like Airbnb or CouchSurfing. Each booking implies an element of personalisation, and the explosion of'mix-and-match' services has only amplified the importance of catering for holidaymakers on a one-to-one level. A personalised, considered and tactical strategy for converting each purchase would be the natural reaction to what we're seeing, if only the market could deliver it.