Google brings AI-powered ad suggestions to AdWords campaigns

Google announced new automated processes for AdWords that will go into effect starting April 29, per an email to customers made available to Marketing Dive by Adthena. The changes will use artificial intelligence and related technologies to make suggestions for optimizing ad campaigns run on the platform. Those suggestions will be generated based on prior campaigns, including from ad headlines, descriptions, extensions and other relevant information found on landing pages. After receiving a notification about the suggestions, AdWords users will have 14 days to review them before they automatically go into effect. Users will be able to edit, pause or remove the suggestions, as well as opt out of the suggestions feature altogether, the company said.