Antoine Blondeau's Sentient Technologies: AI For The Unknown Unknowns

Sentient also released a new solution to AB testing called Sentient Ascend. Right now, the conversion rate optimization, CRO, industry, is based on AB testing, where you test a new design against an old design. "We decided we could transform this industry by completely dissolving the concept of AB testing, by thinking of the website no longer being a static property, but a dynamic property that is always evolving based on the way it interacts with your audience. We wanted to enable the marketer to make changes to quickly see market and conversion rate improvements. Our solution points to the fallacy of AB testing, where you come with a defined preconception of what to test against. We want to open the floodgates and show people that they don't have to limit themselves to a test. The number of possible combinations is so large that it's impossible to explore the surface exhaustively or comprehensively, except with an intelligent system that learns from every interaction, and understands from that learning what matters, what doesn't, and progressively builds solutions," says Blondeau.