How will artificial intelligence (AI) impact your CRM?

It means that machines will have to handle complex interactions, make decisions, and answer different needs. A customer interaction generates complicated situations to manage in real-time, big data which allows you to keep a history of the relationship, and also the ability to crossover with behavioural data. All these topics are related to AI. There are two kinds of knowledge: explicit and implicit. Explicit means understandable, for example extracting insights from data, rules, and so on.