How AI is Helping to Reduce Waste in Digital Advertising

According to Chartbeat analytics, two out of three clicks on native advertising bounces in 15 seconds or less. From Facebook to Outbrain, it costs three times the cost of a click for a content marketer to get any meaningful engagement with their work. According to that same study, users who spend 15 seconds or more on a webpage will read 80% of the content or more. For every $1.50 spent on native advertising, $1.00 of it is wasted. "Half the money I spend on advertising is wasted; the trouble is I don't know which half."