Using artificial intelligence to craft clean air campaigns

The country-wide lockdown to tackle the Covid-19 pandemic in India resulted in an unprecedented drop in air pollution levels across cities. As people practise social distancing and marvel at the positive impact of the lack of human mobility on the environment, this is an opportune time to curate and run an effective air pollution campaign so that the new normal might be brighter. As many as 21 out of the 30 most polluted cities in the world are in India. Yet, public outrage and civic action towards air pollution are sporadic and scattered, peaking during Diwali but remaining low-key for the rest of the year. In light of this trend, Clean Air Fund and Quilt.AI studied the history and impact of 30 major environmental and public health campaigns in India since 2015.