AI generates logos from whole cloth

Generating logos from whole cloth isn't exactly novel -- startups like Logojoy employ AI to create thousands of banners and branding elements on demand. But in a new paper published on the preprint server Arxiv.org, It builds on LoGAN, the team's previous logo-crafting machine learning system, which they detailed in a study published last October. Unlike the new and improved algorithm, LoGAN could only create new designs if provided one of a dozen color keywords. "With most Americans exposed to 4,000 to 20,000 advertisements a day, companies are paying ever-increasing attention to their branding. This puts pressure on designers to come up with aesthetic yet innovative and unique designs in an attempt to set their designs apart from the masses," wrote the coauthors.