3 Tips on Improving Chatbot Retention

Chatbot retention has been a real problem. It's so poor that most people don't even get past the first two messages. According to İlker Köksal, the CEO of BotAnalytics, the initial drop-off is huge: "About 40 percent of users never get past the first text, and another 25 percent drop off after the second message. Daily retention rate is at a paltry 1–2 percent, and the monthly retention rate for bots isn't much better, sitting at about 7 percent." Fortunately, after hacking for the better part of 6 months, a few bots -- such as the weather bot Poncho -- have found the light and are seeing awesome retention and engagement rates.