Integrating AI in Your Marketing Strategy: Six Steps - Chief Marketer

Implementing AI in a marketing strategy is becoming the new standard. In fact, 70 percent of business leaders expect marketing AI to be critical for the future success of their businesses. In addition,69 percent of early adopters have seen moderate-to-significant value as a direct result of AI's implementation. However, the greatest struggle with implementing AI is how. It is critical for marketers to educate themselves on properly merging this technology into their marketing strategy.