Elon Musk's startup rolls out new Grok-3 chatbot as AI competition intensifies

Elon Musk's artificial intelligence startup xAI has introduced Grok-3, the latest iteration of its chatbot that integrates with X, formerly Twitter. Grok-3 debut comes at a critical moment in the AI arms race as Musk looks to compete with the Chinese AI firm DeepSeek, Microsoft-backed OpenAI and Google. Musk's bot has seen less widespread adoption than DeepSeek's namesake chatbot, which wowed the world weeks ago and caused panic in stock markets, as well as OpenAI's ChatGPT and Google's Gemini. Grok-3 is being rolled out immediately to Premium subscribers of X, the social media platform owned by Musk. The chatbot can generate texts and images without many of the common guardrails against sexually suggestive imagery, vulgarity or the reproduction of well-known people's likenesses. "Grok-3 across the board is in a league of its own," Musk said during a livestream alongside three xAI engineers late on Monday.