In Japan, an artificial intelligence has been appointed creative director Springwise

Weird Of The Week: This is part of a series of articles that looks at some of the most bizarre and niche business ideas we see here at Springwise. Advertising and media are often at the forefront of new technology, and we have already seen augmented reality platforms showing content in the real world and a virtual reality advertising network for brands. Now an artificial intelligence robot, AI-CD?, developed by Japanese advertising and marketing agency McCann Japan, is set to work on providing new creative direction for commercials. The AI will give input on projects, mining and analyzing creative databases of adverts to find the best commercials for products and messages. But the robot is also being treated as somewhat part of the team at McCann, taking the title of "creative director" and attending the opening ceremony for new company employees.