Artificial Intelligence

It's been reckoned that about one third of large companies globally are using Artificial Intelligence as part of their marketing mechanics. The main goal of AI in this area is one of anticipating what customers will be buying in the short, medium and longer term – allowing special packages and promotions to be tailored to specific trends, on and offline. It also has the obvious advantages of improving media advertising placement, monitoring social media platforms and analysing brand loyalty. In essence, a strategy for informing what the buyer wants and when, which can enable dynamic pricing whilst at the same time vastly improving the automation of in-store or department selling function. AI is allowing clearer visibility into not only the retail sector, but is making its impact felt in the banking and telecom industries.