New Shopify and Google Cloud AI Integration set to vastly improve user experience - The Digital Marketer News

Shopify Inc and Google Cloud have announced a new integration that enables retailers to improve their Google-quality search capabilities. Merchants can now use advanced search and browse experiences using Google Cloud's Discovery AI solution to enhance user experience and prevent search abandonment. New research has revealed that search abandonment can cost the world's retail industry more than £2 trillion annually. Many shoppers depend on the search function when shopping, but their search experiences lack consistency with only 1 in 10 US shoppers saying they get exact results from their queries. Search abandonment occurs when a shopper searches for a product on a retailer's website or mobile app but doesn't find what they are looking for and subsequently clicks away.