Can fintech deliver the personal touch in banking?

We crave interaction and attention. We like to be treated as individuals and not as "a number". For example, you feel better when you are recognised at your favorite restaurant or when you are addressed by your name when flying on a plane or when a hotel receptionist says "welcome back". We all love to be treated as individuals. Delivering the personal touch is challenging, companies have used loyalty programs and CRM systems to focus their efforts on their "most valuable customers", but this alienates everyone else.