Carlsberg Explores New Aromas Guided By AI

The Carlsberg group is one of the largest brewers in the world. Headquartered in Copenhagen since 1847 they produce some of the best known global beer brands including Carlsberg, Tuborg, Baltika, and Kronenbourg 1664. With revenue of approximately $10bn this is an enormous organization with a well-defined group of products. But customers are always looking for new ideas and flavors. How can a company the size of an oil tanker explore innovative new ideas?