How AI is Transforming the Customer Experience - insideBIGDATA

Today, most big brands are utilizing ever-chipper chatbots to augment and enhance their customer service teams. This means customers can make changes and get answers at the click of a button, day or night. Instantaneous Customer Service: In order to cater to our population's increasingly short attention spans, brands are investing in technology that caters to "instantaneous" customer service. An example of this is AI-powered biometric tracking technology, which can analyze customers' facial expressions and vocal tones as they're experiencing a product. Predictive Personalization: Ever wonder how Netflix knows the perfect show to suggest next, or why your Instagram ads always suck you into buying?