Google Analytics Extension Shows What Companies Search for on Google.com - NASDAQ.com

Google has rolled out updates to its Analytics platform designed to help marketers better understand and identify their core audiences. Included in these updates is Google Analytics Intelligence, a machine learning algorithm that predicts website traffic patterns and behaviors. When patterns fall outside of what Analytics Intelligence predicts, the tool triggers an alert. This feature is a step away from passive reporting and a step in the right direction towards meaningful analysis. The most significant update, however, is the new Google InMarket Leads tool, powered by Fastbase.