Blockchain, chatbots & AI : we aren't (quite) there yet

The idea for this blog came to me last weekend when I was doing my daily browsing on social networks dedicated to marketing. Also, by reading the new eBook about AI by Chad Pollitt entitled Everything you need to know about Marketing Analytics & Artificial Intelligence. If we're to believe all these sources, the three buzzwords Blockchain, chatbots and artificial intelligence (AI) are revolutionizing marketing. They are also involved in the digital transformation of companies across the planet. Now is the future because an all-encompassing AI-driven analytics solution exists that can unify the customer view, make big data actionable, parse structured and unstructured data, predict outcomes, prescribe actions, provide full marketing attribution, and open up 80% more of the web to marketer's eyes. For over a decade, marketers have been beholden to just a few analytics vendors that also sell online advertising.