Why and how PR pros should embrace artificial intelligence

Relax, robots are not taking your job. New technologies can ease industry professionals' daily duties and open the door to greater career achievements. Artificial intelligence (AI) is finding its way into customer service, online search and even the crafting of articles. All this gives rise to a new phenomenon for communicators: "content intelligence." Brandon Andersen, chief strategist at Ceralytics, defines it as "the science of identifying and predicting the content topics and themes that provide the most value to your audiences. It answers the question, 'What content should I write?'"