Salesforce Introduces AI Software for Better CRM and Marketing

Salesforce Inc., a global computing company, announced on Sunday, an initiative that integrates Artificial Intelligence (AI) technology into its software for enterprises. Called Salesforce Einstein, the company came up with such an initiative to streamline the sales, services and marketing processes of a workplace. Artificial intelligence has the capabilities to function with human-like abilities and hence its implementation for CRM will make the sales and marketing tasks automatic. This new offering has a set of online AI services that will ease the sales tasks and improve productivity. It will help sales people to predict market behavior and focus on the relevant information.