How AI is Transforming the Lives of In-House Trademark Professionals

It can be difficult for those outside the trademark industry to comprehend the archaic nature of many of the processes. Those used to the magic of Google at their fingertips to obtain information are often taken aback by a proposed turnaround time of a clearance search that numbers in days and sometimes weeks and yet still carry a hefty price tag. They are often shocked to discover that'watching your marks' often means not only paying for a service to deliver reports but that it means wading through pages upon pages of results with no guarantee that there is even a single result in there worthy of your attention. Even in private practice law firms, the trademark workload is notoriously heavy from an administrative perspective.