5 things marketers need to know about chatbots - Information Age

In order to provide first-class service, companies need to be able to link complete and accurate customer data for chatbots to become a successful customer service tool. The results are obvious - it is time to get started today Nick Ismail Conversations around artificial intelligence and virtual reality are becoming increasingly common within the marketing space. It's unsurprising as these technologies are on track to fundamentally change customer service by 2020, with marketers looking to AI as a potential way to improve their customer service offering. In a recent study conducted by Oracle Marketing Cloud, 80% of the sales and marketing managers questioned already use the new technology or plan to do so by 2020. But what lies behind the hype?