7 Tips on Building Chatbots for Your Brand

Here's a look at where the biggest opportunities are and how to take advantage of them. If your company is looking to leverage chatbot technology, you'll need a good place to start, and one of the biggest tips is focusing on ROI. Companies are saving as much as 30% on customer service by deploying bots, according to IBM. BI Intelligence estimates that chatbots will produce $23 billion in savings from annual salaries. Additionally companies can automate 36% of sales representative positions, resulting in total annual estimated savings of at least $15 billion from salaries.