Microsoft calls on companies to adopt a facial recognition code of conduct

The new letter finds Microsoft frustrated at regulatory foot-dragging, instead placing the burden on tech regulation on the companies themselves. "We believe that the only way to protect against this race to the bottom is to build a floor of responsibility that supports healthy market competition," writes Smith. "And a solid floor requires that we ensure that this technology, and the organizations that develop and use it, are governed by the rule of law."