Bain: Young gamers 'embracing' metaverse

Young gamers (age 13-17) are the most eager consumers of metaverse-style games, according to a recent study from Bain & Company. Metaverse games incorporate 3D virtual worlds, an avatar stand-in for the player, and focus on social connection. Currently popular games in the category are Minecraft, Fortnite, Roblox, and World of Warcraft. The metaverse-lite concept – divorced of VR headsets and full immersion – has had successful practical products within the video game sphere for decades, including early titles like Second Life and Habbo Hotel. Practical VR integration, like the metaverse, has also had viable use cases in gaming for years; today and in the future, business people like Mark Zuckerberg will attempt to extend the concepts outward to make online shopping and remote work meetings more cumbersome.