The Role of Emerging Technologies in Revolutionizing the Brick and...

The new-age customer is digitally enabled, savvier, and looks for personalized experiences. FREMONT, CA: Businesses across all industries are rapidly adopting digitalization, and this is mainly because of the emergence of Industry 4.0. Advanced technologies have revolutionized the retail sector and brought forth its latest form - Retail 4.0. The retail industry is undergoing a large scale renaissance of sorts, from automation of the operational process to churning of digital data encompassing the buyer's journey. Studies show that 79 percent of consumers believe personalized services from sales representatives, is an essential factor in determining which store they chose to shop in.